Key Responsibilities:
- Manage press release drafting, writing and approval process
- Consistently develop a strong pipeline of press releases through diligent interactions with several groups internally
- Create, design and lead the execution of title-specific PR plans consistent with company's overall brand strategy and philosophy
- Create and write pitches for each stage of the PR process
- Develop and maintain support material such as press release development guidelines, press release build up processes, etc.
- Develop and continuously enhance the understanding of key company positioning and messaging to embed into press releases
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