Position Summary
The Product Communications Manager is a member of a World Class marketing team reporting to a Communications Leader.
The Product Communication Manager is the “hub” for global communication requirements for their specific products. They write, create and oversee design of collateral, Web content, sales tools, sell sheets, labels, packaging, etc.
He/she supports the needs of product management in establishing value propositions, product positioning and communication plans and participates as a member of commercialization teams for new products. The Product Communications Manger also supports segment marketing by providing product content for solution-based marketing.
Key Responsibilities
o Serve as the communication hub between regions, segments and product management for assigned products; and, has proficient product knowledge and application expertise.
o Understands competitive products and positioning – exploits this to drive superior value propositions and messaging.
o Proficient in translating engineering and technical specs into easy to understand value propositions, messaging and customer features, advantages and benefits.
o Supports commercialization teams; advises team on communication plan to effectively launch new products, and assists with execution of the communication plan.
o Prepares communications and images appropriate for multi-cultural audiences. Provides customization as appropriate.
o Regularly interfaces with regions and bi-directionally shares information in the spirit of effective communications.
o Manages photo shoots and graphic preparation for product photography for collateral templates - interfaces with creative design firms.
o Creates and updates product content on the external website and intranet.
o Prepares communication plans and annual budgets based on aggregated region, segment and product management needs; and, prioritizes by importance.
o Partners closely with GCG marketing team members.
o Understands and stewards the Kodak brand and complies with corporate branding and identity requirements.
Required Knowledge/Skills & Experience
o Undergraduate degree in marketing or business with 5+ years experience in B2B marketing.
o Strong writing and presentation skills (English!).
o A demonstrated ability to manage multiple tasks simultaneously and deliver to tight deadlines.
o Ability to understand and translate technical information into easily understood messaging and value propositions.
o Project management skills.
o Experience in the graphic communications or printing industry a plus.
Critical Success Factors/Competencies
o Strong writing skills.
o Ability to translate technical information into easily understood communications.
o Multi-tasking capabilities enabling the individual to simultaneous drive a number of diverse projects.
o Ability to successfully work in a multi-functional environment with a variety of perspectives by teammates.
o Project management.
o Marketing planning.
Please contact Dina Goldwasser for more information: dina (dot) goldwasser (at) kodak (dot) com
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